Re-Branding

The objective of this project was to create a memorable impression on potential customers and members. Through my research of nonprofits, I came across this organization in my community that provides resources to the Mexican-American community. Through my analysis of the brand, I concluded that the organization lacked consistent messaging. After four months of development and research, these were my final deliverables.

Client: Self Study

Deliverables: Logo, Iconography, Typefaces, Colors, Water Marks, Web Development, Stationery, Merchandise, Brochures, Billboard, & Vehicle Design

Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, & Procreate